Sim Racing Machines Accelerates Cross-Store Sales with Synkro’s Real-Time Sync and Dynamic Profit Sharing

The Challenge

Sim Racing Machines and Sim Demon are two UK-based merchants specializing in high-performance sim racing products. With overlapping audiences and complementary product offerings, they saw a clear opportunity: feature select products from each other’s inventory to boost exposure and sales.

But executing this vision came with logistical headaches. Without Synkro, they were stuck in a tedious loop of:

• Manually duplicating product listings across both Shopify stores
• Constantly updating inventory levels by hand to prevent overselling
• Calculating profit shares manually each week—generating reports, estimating margins, and determining who owed what

The manual process was time-consuming, error-prone, and simply not scalable.

The Solution

By implementing Synkro, both merchants transformed their workflow and unlocked seamless collaboration. Key benefits included:

• Real-time inventory sync between the two stores to prevent overselling
• Effortless product sharing—adding a simple tag to a product automatically pushes it to the partner store
• Automated cost calculations for cross-store sales using Synkro’s flexible Price Rule system

The result: products are kept up to date automatically, orders can flow freely between the two brands, and profit-sharing is now streamlined and transparent.

How the Price Rule System Helped

The highlight of this integration is Synkro’s dynamic pricing engine. Specifically, the cost price of each shared product is calculated using a custom formula designed to account for VAT, remove base costs, and split profits fairly:

child_cost = (((parent_price * 0.8333) - parent_cost) / 2) + parent_cost

This formula ensures that:

• VAT (20%) is removed from the retail price
• The remaining profit margin is calculated and split 50/50
• The adjusted cost price is automatically exported in a weekly payout report

Most importantly, this formula is fully customizable per product, giving both merchants full control over their profit-sharing agreements.

The Outcome

With Synkro in place, Sim Racing Machines and Sim Demon now run a fluid, scalable partnership with no manual overhead. Inventory discrepancies are a thing of the past, and profit sharing is handled with precision and transparency.

As a result, both merchants can focus on what they do best—bringing top-tier sim racing gear to an engaged and growing community—while Synkro handles the backend complexity.